apeture

Wednesday, October 20, 2010

Jay-Z Launches Worldwide Ad Campaign With Bing To Promote 'Decoded'

(AllHipHop News) Rapper Jay-Z has partnered with Microsoft and their decision engine Bing, to produce and promote a new game centered around the rapper's upcoming book, Decoded.

The multi-platform search experience is an interactive game that will helped "decode" Jay-Z's life and lyrics, while allowing fans to view the locations that inspired the rap star.

Every single page of the book will be released to the public before it lands in stores, as apart of a worldwide advertising campaign, that will see pages of the books placed on objects never before used as advertising.

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